What is QR code ordering?

A customer sits down, scans a code on the table or the counter, and the menu opens on their phone. They choose, add their extras, and send the order. It goes straight to the kitchen. That is QR code ordering — and for busy counters and small teams, it can feel like an extra member of staff.

How it works

1. You print a QR code linked to your menu.
2. The customer scans it with their phone camera — no app to download.
3. They browse, choose modifiers, and place the order.
4. They pay, or choose to pay at the counter, and the order reaches the kitchen display.

Why businesses use it

• Shorter queues. Customers order while they wait.
• Bigger orders. Photos and suggested extras raise average order value — people browse longer on their own phone.
• Fewer mistakes. The customer writes the order; no one mishears it.
• A way to know your customers. An optional email links orders to a loyalty account, which helps customer retention.

What makes it work

1. A short, fast menu — people are on mobile data.
2. Photos for the dishes you most want to sell.
3. A clear collection time, so customers know when to come back.
4. Staff who still say hello. QR ordering replaces the queue, not the welcome.

Common mistakes

1. Forcing an account or an app. Every extra step loses orders.
2. A menu that does not match the till. Out-of-stock items must disappear everywhere at once.
3. Hiding it. Put the code where people stand and sit, at eye level.

In DUMA

Guests scan your code and order without an account, choosing a collection time. They pay as you allow, including at the counter, and the order arrives on the kitchen display next to the till's. They can add an email to link the order to their loyalty account. The menu is the same one the till uses, so changes and sold-out items show everywhere.