DUMA vs SevenRooms: bookings beside the till

SevenRooms is a reservations, guest CRM and marketing platform for restaurant groups, priced on a quote. DUMA keeps simpler bookings, a floor plan and a waitlist in the same free workspace as the till, stock, rotas and customers.

Free plan, foreverNo cover feesBookings linked to customers

The short answer

Choose SevenRooms if bookings are the centre of your business: you need deposits and card holds, SMS confirmations, bookings from Google and marketplaces, and automated marketing across a group of restaurants.

Look at DUMA if you want straightforward online bookings, a floor plan and a waitlist next to the till, stock and rotas, on a free plan. DUMA takes no deposits and sends reminders by email only, so check that is enough for you.

DUMA and SevenRooms, side by side

SevenRooms’ facts are from its own website, which publishes no prices. DUMA’s are from the product today.

SevenRooms’s prices and features as of November 2026, read on SevenRooms’s own UK website on . Prices change, so check the linked source before you decide.

DUMA compared with SevenRooms, SevenRooms’s figures as of November 2026
JobDUMASevenRooms
PriceFree plan, forever, with no card needed. Business is £89 a month, coming soon.Starter, Growth and Premium plans, priced through a “Get a quote” form. No prices are published.Source: sevenrooms.com
Online bookingsPartly:A booking page for each location that guests use themselves. Link to it from your website; it can’t be embedded yet.Included:Branded reservations from Google, DoorDash, Facebook, Instagram and your own site.Source: sevenrooms.com
Floor plan and waitlistIncluded:A floor plan with areas and tables, and a walk-in waitlist that seats guests as bookings.Included:Table management with AI seating, and a waitlist with a QR code and Google Reserve.Source: sevenrooms.com
Deposits and no-show feesNot available:Not yet. A no-show is recorded on the booking.Included:Credit card holds and cancellation fees to protect busy slots.Source: sevenrooms.com
Confirmations and remindersPartly:Confirmation, reminder and cancellation emails. No text messages.Included:Pre-arrival reminders and two-way SMS confirmations.Source: sevenrooms.com
Guest profilesIncluded:A booking links to the customer record: visits, spend, notes, allergies and seating preference.Included:Over 100 data points per guest, auto-tags, and spend from its POS integrations.Source: sevenrooms.com
MarketingPartly:Email to customers who opted in, with a free allowance.Included:13 pre-built automated emails; WhatsApp and text marketing are add-ons.Source: sevenrooms.com
Till, stock and rotasIncluded:Included: the till, kitchen screen, stock, recipe margin, rotas and clock-ins.Not available:Not part of SevenRooms: it connects to over 65 POS systems.Source: sevenrooms.com
Start for free

Included Partly, or it depends Not available

What SevenRooms costs

Read on SevenRooms’ website on 3 November 2026. SevenRooms has no UK price list, so the only way to know is to ask for a quote.

SevenRooms doesn’t publish its prices

On request

SevenRooms sells three plans, Starter, Growth and Premium, through a “Get a quote” form. Email marketing, event management, Voice AI, WhatsApp and text marketing, and API access are sold as add-ons.

Source: sevenrooms.com

Bookings and the rest on DUMA

£0a month, forever

Online bookings, floor plan and waitlist, with the till, stock and rotas, on the free plan. No cover fees.

  • Free, forever, with no card needed. The till, orders, payments, products and margin, stock, customers and rotas stay free in full. Every other part keeps a free allowance.
  • Business is £89 a month, or £80 a month paid yearly. It is coming soon, and anyone who joins before it launches keeps 10% off for life.
  • No cover fees or per-booking fees.

SevenRooms’s UK price list

  • Starter includes guest profiles, branded reservations and waitlist, table management, reputation management and basic marketing automations.

    Source: sevenrooms.com
  • SevenRooms says it charges no cover fees on its own reservations.

    Source: sevenrooms.com

Where SevenRooms is stronger

For restaurants that live on bookings, SevenRooms does a great deal DUMA does not.

SevenRooms

Deposits and card holds

Card holds and cancellation fees protect high-demand slots, and add-ons can be sold at booking.

On DUMA

DUMA takes no deposits or card holds yet.

SevenRooms

Bookings from more places

Google, DoorDash, Facebook, Instagram and your own site, plus the DoorDash and Deliveroo reservation marketplace.

On DUMA

DUMA has one booking page per location, which you link to. It can’t be embedded in your website yet.

SevenRooms

Marketing automation

13 ready-made automated emails, with WhatsApp and text campaigns.

On DUMA

DUMA emails customers who opted in. No text or WhatsApp messages.

SevenRooms

Smarter seating

AI table management that works through thousands of table combinations every second.

On DUMA

In DUMA you seat guests on the floor plan; an online booking takes a single table.

SevenRooms

Size and track record

Over 15,000 restaurants globally, SevenRooms says.

On DUMA

DUMA is new, built and supported by one person. When you ask for something, you’re talking to the person who builds it.

SevenRooms is the stronger choice for a busy group that lives on bookings, deposits and guest marketing.

Choose DUMA if you want simple bookings in the same place as the till, stock and rotas, on a free plan.

How they work together

Where DUMA is different

DUMA’s case is a booking and a sale in the same system.

Bookings and the till together

A booking, the guest’s order and their spend sit in one workspace, with nothing to integrate.

Free, with no cover fees

Bookings, the floor plan and the waitlist are on the free plan, and DUMA charges nothing per cover.

One customer record

Visits, spend, allergies and notes on one profile, shown when you open the booking.

Stock and margin

Every sale takes its ingredients off stock, and every dish shows its margin after VAT.

Rotas built in

Plan the team for the bookings you have, with labour cost next to sales.

Free setup help

We help you set up your floor plan, booking rules and menu, on every plan, for free.

How bookings work in DUMA

There is no SevenRooms connection to DUMA. This is how bookings run in DUMA on their own.

  • Online booking pageGuests book themselves
  • Phone and walk-insAdded by your team
  • Your card machineSquare or SumUp, or keyed in
DUMA
  • Customers
  • Loyalty
  • Stock
  • Reports
How bookings and sales reach DUMA, and what they update.
  1. Draw your floor plan

    Add your areas and tables, with the covers each one seats.

  2. Set your booking rules

    Slot length, notice, how far ahead guests can book, and the largest party online. Larger groups are asked to phone.

  3. Share your booking page

    Each location gets its own page for guests. Link to it from your website and social profiles.

  4. Seat guests, walk-ins included

    Seat bookings on the floor plan, add walk-ins to the waitlist, and link each booking to the customer’s profile.

Questions about DUMA and SevenRooms

Is DUMA a SevenRooms alternative?

For smaller restaurants and cafés that want straightforward online bookings, a floor plan and a waitlist next to the till, yes. For a group that relies on deposits, SMS and marketplace bookings, SevenRooms does much more.

Does DUMA take deposits or charge no-show fees?

Not yet. DUMA records a no-show on the booking, but takes no deposit or card hold.

Does DUMA charge cover fees?

No. DUMA charges nothing per booking or per cover, and bookings are on the free plan.

How much does SevenRooms cost?

SevenRooms does not publish its prices. Its website asks you to request a quote for its Starter, Growth and Premium plans.

Bookings, the till and the team.In one free workspace.

Start free in minutes, with no card needed. We’ll help you set up your floor plan and menu.